We’re Here to Help You Get Stronger, Healthier, and Happier. It’s a Whole Thing.
The Origin Story Nobody Asked For
(But You're Getting It Anyway)
Okay, storytime. Grab your protein shake.
2016: I'm obsessed with training. Specifically bodybuilding. (Yes, I had the tank tops. No, I don't want to talk about it.) I wanted a Schiek lifting belt because that's what all the pro bodybuilders wore.
Searched everywhere in Australia. Found nothing. Seriously, Australia? We can get Tim Tams in 47 flavors but not quality lifting belts?
So I did what any logical person would do: I emailed Schiek Sports in America. I was like, “Hey, can I sell your stuff in Australia?” And they were like, “Sure, why not?”
(I'm paraphrasing. The actual emails were more professional. Barely.)
And that's how you accidentally start a business, kids.
Now, full disclosure: I had zero clue what I was doing. What I did have was a background in tech (business analyst at Woolworths, which sounds boring because it was), a passion for training, and the ability to Google things really well at 3am.
Spent months building the website. Learning on the fly. Making mistakes. Fixing mistakes. Making new mistakes. The entrepreneurial dream. Launched LOBOCKI on February 12th, 2017 with one mission: bring awesome fitness gear to Australia that you couldn't buy here.
We started with Schiek. Then Harbinger. Then Versa Gripps. Then we got greedy – Nike, adidas, BAHE, TriggerPoint, RockTape, and more. LOBOCKI only stock brands that are genuinely the best in their categories. I'm stupidly picky about this. (My suppliers can confirm. They've tried to sell me other stuff. I've said no. Many times.)
Fast forward a few years. Life happened. And by “happened,” I mean it absolutely kicked my ass. Health issues. Professional setbacks. Personal struggles. The kind of stuff that makes you lie awake at night wondering what you're doing with your life.
During those rough years, I had an epiphany: selling gear wasn't enough. LOBOCKI needed to actually mean something.
That's when the mission evolved: help people live stronger, healthier, happier lives through real things – quality gear that doesn't fail you, service that doesn't make you want to throw your phone, honest communication, and supporting mental health through Beyond Blue.
Today, LOBOCKI operates from Liverpool, NSW and ships worldwide. (67 countries and counting, if you're keeping track. We are. Obviously.)
What’s next? Keep sourcing the best brands. Keep improving our service. Keep supporting mental health awareness. And keep helping you smash your next goal like a boss. You're welcome.
Give you access to the best fitness gear available. Support your training. Help you achieve your goals. Done. Mission complete. (The execution part is ongoing.)
The Five Principles We Actually Follow
They aren't just pretty words on the About page. They're how we actually run this thing.
Quality
Our #1 obsession. Premium products. Exceptional service. Great aftercare. If it doesn't meet our stupidly high standards, it doesn't make it to the website. (We've turned down brands. We've rejected products. We've made our suppliers cry. Okay, that last one might be an exaggeration. Might be.)
Focus
Focus achieves results. Whether you're deadlifting or running a business, staying focused on what matters is how you win. We focus on quality and service. The rest? Distractions. (And trust me, there are a LOT of distractions when you run a business. Like... so many.)
Drive
We're constantly improving. Better products. Faster service. Stronger systems. More efficiency. We're like athletes who never stop training. Except instead of the gym, it's spreadsheets and customer emails. But also. Gym.
Kindness
There's a saying: “It's nice to be important, but it's more important to be nice.” We believe this deeply. Be kind to yourself. Be kind to others. Be kind in your emails. Be kind when things go wrong. (Kindness costs nothing. I’m looking at you, Steve!)
Trust
Built through honesty, transparency, and actually doing what you say you'll do. Every time. With everyone. Trust takes forever to build and seconds to destroy. We're painfully aware of this. Hence the obsessive attention to keeping promises.
Own Your Strength™
Your strength is unique. Don't waste energy comparing yourself to others. (They're not you. You're not them. Math checks out.) Focus on building a stronger, healthier, happier you – Red suit optional but not recommended.
