"A world where people live stronger, healthier, happier lives."

I started the company back in February 2017. I always loved to train and be active, and had an interest in all things technology - mobile apps, games, you name it.

Back in 2016 I had my “ah-ha” moment. At the time I was really into bodybuilding-style training and I wanted to buy myself the exact same belt as some of the top bodybuilders in the world for that extra bit of motivation.

After a bit of research, I discovered that the top bodybuilders were using a brand called Schiek. I got in touch with Schiek Sports in the US and was excited to hear from the owner himself, John Schiek. The opportunity to bring these products into Australia motivated me to get things rolling.

Long story short, I decided to combine my two passions of training and technology into a fitness website, working very hard for several months to launch the website on February 12th, 2017. Since then we’ve introduced a range of other fantastic brands to help you train harder and smarter.

Fast forward a few years, and having gone through some extremely difficult times personally, professionally and health-wise, I decided I wanted to do a little more. I still wanted to sell high-quality fitness products, but with a bigger purpose. That’s why I say that I want a world where people live stronger, healthier, happier lives. I truly believe if you work on those three components, you will live a great life.

Going forward we will still provide great products for training but we’ll also provide you with the tools, advice and motivation to build your strength (not just your muscles), be healthy and live a happy life.

Happy Training,

This is our #1 priority. We want to provide only the highest quality products, experience and aftercare. We only work with very select brands and partners to provide the best all-round experience possible.

We want to build trust with customers, suppliers and all our partners by always being honest, transparent and true to our word.

There’s a saying that goes, "it's nice to be important, but it's more important to be nice". It’s not your typical value for a fitness brand, but we truly believe it’s important to be kind to yourself, and to others. It makes you feel good and makes the world a nicer place.

We are extremely driven and are constantly looking for ways to improve efficiency, simplify ways of doing things, strengthen reliability and expand our performance (like any good athlete).

We believe that focus helps us achieve our goals and deliver optimum results, whether in your training or other areas of your life. We have chosen to focus our product range on very specific training accessories for the gym, so we can be the best in our area of expertise.

We want to help you build your strength and improve your life through fitness.

We will strive to be your best training partner and help you along the way.

Now go and chase those goals!